AI foundations, ethics and regulation
Understand what AI is, build essential vocabulary and use it responsibly.
AI PLATFORM FOR ENTREPRENEURS
A practical, visual and creative virtual platform where I guide non-technical entrepreneurs step by step so they can understand and apply AI in their own businesses.
No empty talk.
You learn by doing—with tools, proven methods and business logic.
MORE THAN AN ONLINE COURSE
IAvanza combines AI learning with real business execution. Every concept is connected to your own project, helping you create useful assets—not simply consume information.
You can complete the programme in eight weeks by working actively, or progress at your own pace.
THE LEARNING JOURNEY
A clear path from the foundations to a functional prototype, supported by practical resources, evaluation and human guidance.
Understand what AI is, build essential vocabulary and use it responsibly.
Master ChatGPT and prompting patterns that produce reliable results.
Turn ideas and conversations into useful business assets.
Design workflows and delegate repetitive tasks to intelligent assistants.
Align purpose, opportunity and market while learning to prioritise.
Structure the problem, customer, value proposition, brand and experience.
Take your idea to market with a commercial strategy and a working prototype.
Follow relevant changes to ChatGPT, Claude, Gemini and other leading models.
Understand what is changing without getting lost in headlines or hype.
WHAT YOU WILL BUILD
Your customer, problem, value proposition, positioning and business model clearly documented.
A prompt library, brand style card, visual kit and reusable templates.
Internal assistants, a metrics dashboard and your first automation.
Commercial strategy, pricing logic, CRM pipeline and a functional prototype.

WHO GUIDES YOU
I connect artificial intelligence with more than 25 years of experience in entrepreneurship, international trade, business growth and innovation.
My purpose is to make AI understandable and genuinely useful for people without a technical background—always with business judgement, practical application and close support.
View my professional profile ↗Even if you read 24 hours a day, 365 days a year, for 100 consecutive years, you would cover only about 0.11% of the information used to train a single advanced AI model.
Harness that knowledge, make AI your most powerful ally and turn it into the operating system of your venture. Join IAvanza and transform artificial intelligence into real business results.

KEEP EXPLORING
Practical reflections and resources to help you understand artificial intelligence and apply it with sound business judgement.
Read the articles ↗